What to Look for in a Website Monitoring Solution


Within the realm of website monitoring solutions, there are many confusions among the system administrator’s. While the fundamental purpose of a website monitoring tool is universal – to maintain optimum performance and functionality – there are literally hundreds of different features and techniques associated with this topic. If you’re in the market for a website monitoring solution, then you should ensure it comes with a select number of features capable of supporting a variety of monitoring techniques. The following features and capabilities are considered essential to host a continually-stable environment.

Website Server Availability

This is one of the most basic features any website monitoring solution must offer. Through the use of an ICMP or Ping service, this feature sends out a data packet to the actual website server. This feature is the first line of defense when it comes to determining whether or not your website is currently available or if it’s offline. Well-equipped website monitoring solutions are capable of not only monitoring site availability, but sending high-priority alerts to administrator’s should a server Ping go unanswered.

Website Response/Loading Time

There are a few errors that can disrupt user engagement, and conversion rates for eCommerce websites, then a slow website response time. In fact, the majority of Web users expect a website to completely load within a matter of three seconds or less. In order to keep up with this demand, it’s imperative a website monitoring tool provide constant metrics regarding current and historical website loading and response times. Set a threshold regarding response time. When the loading time dips below the acceptable range, an alert is automatically triggered and notifications are sent to the appropriate parties.

Content Quality

One of the most important questions an administrator must ask himself is whether or not his content is loading properly. There are many reasons why content will improperly load; however, the most significant of these is an error regarding the HTML coding within the page. In order to effectively monitor and ensure website content properly loads, it’s imperative that your monitoring solution closely analyzes the rendering of in-page content, which includes all third party applications and elements.

Application Response and Reliability

The response and reliability of Web applications are one of the most essential aspects of an effective website. While there are web application monitoring solutions designed specifically for these tasks, it’s paramount that your website monitoring solution be capable of testing the response time and availability of critical Web applications, such as a login function or a shopping cart. If you’re only relying on a website monitoring tool to ensure application’s are running smoothly, make sure you purchase an enhanced solution capable of delving into the inner components of an application.

The Connection Between Website Monitoring and Search Engine Ranking Results


No matter what your website’s specialty may be, all webmasters are concerned with increasing their placement within search engine results. While you may gain traffic through other marketing means, such as advertising or via social media connections, the top source of targeted traffic is still organic search engine visitors. The reason for this is because visitors sent via search engine results were actively searching for information found within your site. Therefore, in order to grow your online presence, you must focus on increasing your search engine rank.

The primary method of accomplishing this goal is through search engine optimization, or SEO, techniques. While the methods used to accomplish this goal through SEO techniques have drastically changed over the years, one of the most important elements in the final determination of search engine results is website performance and stability.

Website Performance and Search Engine Rankings

Several years ago, Google (and other search engine giants) released information pertaining to their overall goal, which is to make the Internet a fast and reliable source of quality information. Evidence of this goal is clear in how search engines rank websites based upon content quality. However, part of making the Internet a stable environment is by promoting high-functioning and high-performing websites.

While Google has yet to release the exact requirements for higher page rankings, they have made it obvious that website speed and stability is paramount within their ranking algorithm. Therefore, if you’re seeking higher search engine rankings, you must focus on increase website speed and overall performance.

Along with measuring the speed of a website, Google and other search engine giants rank sites based upon their user bounce rate. The bounce rate of a website is determined by the number of visitors who click into a single page within a website and exit on the same page; i.e., they do not visit more than one page within the site. While this does not necessarily mean that there’s anything wrong with your site (as some visitors may receive the information they were looking for within a single page), extremely high bounce rates indicate the website offers low content quality and undesirable functionality or performance.

Website monitoring solutions actively work to safeguard the performance and functionality of your site. Therefore, these tools directly influence your search engine page ranks. Through the implementation of a website monitoring program, you’re capable of effectively managing the most vital performance-influencing components of your website. While this is only one aspect of ensuring high page ranks, it is one of the most important. If you’ve noticed a lack of organic search engine traffic, the first step is to ensure you’re delivering quality content. However, immediately after, you must ensure your website is performing within the acceptable range for users and search engine crawlers.