No matter what your website’s specialty may be, all webmasters are concerned with increasing their placement within search engine results. While you may gain traffic through other marketing means, such as advertising or via social media connections, the top source of targeted traffic is still organic search engine visitors. The reason for this is because visitors sent via search engine results were actively searching for information found within your site. Therefore, in order to grow your online presence, you must focus on increasing your search engine rank.
The primary method of accomplishing this goal is through search engine optimization, or SEO, techniques. While the methods used to accomplish this goal through SEO techniques have drastically changed over the years, one of the most important elements in the final determination of search engine results is website performance and stability.
Website Performance and Search Engine Rankings
Several years ago, Google (and other search engine giants) released information pertaining to their overall goal, which is to make the Internet a fast and reliable source of quality information. Evidence of this goal is clear in how search engines rank websites based upon content quality. However, part of making the Internet a stable environment is by promoting high-functioning and high-performing websites.
While Google has yet to release the exact requirements for higher page rankings, they have made it obvious that website speed and stability is paramount within their ranking algorithm. Therefore, if you’re seeking higher search engine rankings, you must focus on increase website speed and overall performance.
Along with measuring the speed of a website, Google and other search engine giants rank sites based upon their user bounce rate. The bounce rate of a website is determined by the number of visitors who click into a single page within a website and exit on the same page; i.e., they do not visit more than one page within the site. While this does not necessarily mean that there’s anything wrong with your site (as some visitors may receive the information they were looking for within a single page), extremely high bounce rates indicate the website offers low content quality and undesirable functionality or performance.
Website monitoring solutions actively work to safeguard the performance and functionality of your site. Therefore, these tools directly influence your search engine page ranks. Through the implementation of a website monitoring program, you’re capable of effectively managing the most vital performance-influencing components of your website. While this is only one aspect of ensuring high page ranks, it is one of the most important. If you’ve noticed a lack of organic search engine traffic, the first step is to ensure you’re delivering quality content. However, immediately after, you must ensure your website is performing within the acceptable range for users and search engine crawlers.